ICU patients have a high risk of developing thrombosis and/or bleeding. Hemeo develops AI based clinical decision support systems that help to prevent, diagnose and treat coagulation disorders. Hemeo is an NLC venture and is building on 15 years of research within Philips.

Visual Friday has been supporting Hemeo in gaining traction in this stage, by making sure the brand identity and all its expressions establish the strength and potential of the Hemeo proposition.